How we estimate
These figures are industry averages, not a guarantee of what your campaign will bring.
JICMAIL (UK) tracked door‑drop response at 0.6% across 2,300+ campaigns in 2024 and 0.5% across 3,800 in 2025, most of them by big brands.
Small-business reports in Australia and the UK (Flying Solo, Salon Geek forums) come in around 0.04% to 0.1%.
The best published auto-repair vendor case (PostcardMania, US) reached 0.38% new customers.
We use 0.05% to 0.30% for Saver (typical 0.10%) and 0.10% to 0.60% for Max (typical 0.25%). The Max uplift is our assumption, not a measured figure.
Once we have ten delivered campaigns for a trade and tier, we also show the median QR scans per 1,000 from our own data.
The "best value" mark on the slider is the volume with the lowest price per likely customer for your area. It uses the typical rate above, discounted the further a suburb or block is from your address, the same distance weighting that picks the area. It is a hint, not a promise, and it does not change the price or the estimate.